The Graniti Murales Redesign
I’m thrilled to share one of my latest projects — the complete Graniti Murales redesign. This project was all about moving away from a safe, corporate style into a bold, modern, and highly engaging web experience.
Graniti Murales is a creative brand, and its online presence needed to reflect the energy, artistry, and modern aesthetic of its work. The old website, while functional, relied on muted tones, traditional layouts, and conservative typography. My goal was to transform it into a website that visually communicates creativity, confidence, and dynamism.
From Corporate to Creative
The old design leaned heavily on muted tones and conventional layouts. While professional, it didn’t reflect the creativity and energy of the Graniti Murales project. The new design breaks away from this, introducing a vibrant, modern web design that’s as engaging as it is functional.
Bold, High-Impact Visual Identity
The color palette is one of the first things visitors notice on the redesigned site:
- #ffcf01 — a vibrant, energetic yellow that conveys positivity and creativity
- #000000 — a strong, grounding black to provide contrast and boldness
- #ffffff — crisp white for balance, clarity, and readability
This combination creates a striking, modern aesthetic that immediately sets Graniti Murales apart from other corporate-style websites. The colors are not only visually impactful but also work harmoniously to guide users’ attention across the page.dent, recognizable, and far from ordinary — a key part of any successful branding and web design project.
Typography That Commands Attention
Typography plays a central role in the new design:
- Vanguard — used for bold headlines, sometimes scaled up to 200px, making statements impossible to ignore
- Raleway — a clean, versatile sans serif for body text, ensuring content is readable and elegant
This typographic contrast between large, bold headings and clear, readable body text helps structure content and creates a visually engaging rhythm, a key element in modern web design.
Motion and Interactivity
To truly bring the murals to life, the redesign incorporates a variety of motion and interactive elements:
- GIFs and animations — showcasing murals in motion, adding visual storytelling and personality
- Custom Lottie animations — lightweight, scalable, and interactive elements that enhance user engagement
- Popups — strategically used to highlight key content without disrupting the user flow
These elements give the site a sense of movement and energy, making it more than just a static website. Users are encouraged to explore and engage, increasing time spent on the site and creating a memorable experience.
These elements create a sense of flow and freshness, encouraging users to stay and explore.
The Design Process
Every project I take on follows a thoughtful, structured process to ensure that the final design is both visually stunning and functional. For Graniti Murales, this included:
- Brand Discovery – Understanding the client’s vision, target audience, and brand values.
- Concept Development – Exploring different directions for color, typography, and layout.
- Wireframing & Prototyping – Planning content hierarchy, user flow, and interactive features.
- Design Implementation – Applying color, typography, animations, and popups to bring the concept to life.
- User Testing & Refinement – Ensuring the website is responsive, user-friendly, and visually consistent across devices.
This structured approach ensures that the website is not only beautiful but also functional, user-friendly, and aligned with the client’s brand identity.
Enhancing User Experience
Modern design is not just about aesthetics — it’s also about user experience (UX). On GranitiMurales.org, I focused on:
- Clear navigation – allowing users to find information quickly and easily
- Visual hierarchy – guiding attention to key content using typography, color, and layout
- Interactive storytelling – engaging animations and GIFs make browsing more enjoyable
- Mobile responsiveness – ensuring the design looks and works perfectly on smartphones and tablets
By combining bold visuals with a seamless experience, the site engages visitors and communicates the brand’s creative vision effectively.
Final Thoughts
This project was an opportunity to push boundaries as a female freelance web designer in Ireland. By integrating bold colors, oversized typography, GIFs, Lottie animations, and interactive elements, I was able to create a website that truly reflects Graniti Murales’ energy, creativity, and vision.
If you’re looking to refresh your brand or website, consider bold design choices that communicate your identity clearly and engage your audience. Websites don’t have to be safe or generic — they can be exciting, modern, and full of personality.
Check out the new granitimurales.org and see how thoughtful web design, motion, and typography come together to create a memorable digital experience.
If you’re ready to give your brand a fresh, bold, and modern redesign, I’d love to help. As a freelance graphic and web designer in Ireland, I specialize in creating engaging, visually striking, and interactive websites that reflect your unique identity.
