Raising your website's local authority is an important part of our ongoing SEO for local businesses. As part of our process, we create local citations for your business, and submit it to local directories. Our next step is to secure links from publications that are read by your target audience on a local and national level.
We will improve your local rankings by gaining more relevant mentions for your business. Our only objective is to obtain citations from authoritative and context-relevant websites. Additionally, we will ensure that your site is optimised so that search engines understand where your business is located and why it is the best choice for local users.
In addition to citations and similar to traditional SEO, local search engine optimisation requires reputable, quality and relevant links to your website. We start by creating valuable content that targets local keywords that are relevant to your business. If other resources like your content, they can link to your site and drive their traffic in your direction.
When ranking websites, search engines consider both the quantity and quality of your backlinks. This means that it is important to have a strong backlink profile complemented by links from reputable businesses in the area.
It is extremely important for local businesses to actively track and respond to their online reviews. All of our local SEO packages include online review management services. Ratings and reviews can be displayed on your website as well as on other platforms such as Google My Business, Yelp, TripAdvisor or Facebook. Whether it is a positive or negative review, it is important to respond to all reviews to show your customers that you care about their opinion and provide excellent online customer service.
In most cases, people look at reviews before visiting a local business. Therefore, a constant and up-to-date stream of reviews and responses to questions and comments will attract more people to your business.