What Makes Really Great Logo Designs?
Logo designs, what makes them great and shows the world who you are and what you offer in an instant!
Creating a logo that covers everything isn’t easy, ask any designer…. But we do like the challenge! Every client has an idea in their head what their company stands for, so how does a designer get a logo onto paper?
So to help you come up with an idea for your companies logo, I have a check-list to help you….
- Can you describe it?
A great logo is easy to describe, think of a famous logo right now, have a picture of it in your mind eye? Now describe it to someone who has never seen it. Take the McDonald’s logo….. 2 golden arches!
- It is Unique Logo Design to You! If you copy a logo design you have seen somewhere, then people will think you are cheap and not special. The old saying, Imitation is the sincerest form of flattery, just won’t work for your logo!
- It is created for your companies target audience!
What audience you are searching for, your logo should suite. If you are a Plumber, then you will need clean strong logo designs that communicates that, strength and reliability!
- Does it Suit your Purpose?
When creating your logo designs, you have to consider, does it tell a story about you? Do you want it to show a figurehead – Uncle Ben’s Rice? A symbol – VW or Apple. Or just a visual as in the new Google logo? These are things to consider when trying to if the design you may have been thinking of will suit your purpose.
- How does Your Logo Design work across your target area?
If you use your logo across print and digital media, like websites and social media, how does it look? Does it lose its effectiveness when just in black and white, or on another colour background than just white? Yet again another factor that has to be considered, today companies don’t just have their logo in one format, usually, it will come in many, and with this, in mind, you have to consider its overall design.
- Does it show everything that you are offering?
Your logo must cover all aspects of what you offer, not just a part of it.
- Your logo covers your company’s mission statement?
Does your new logo show what you want to achieve, where you want your company to go!