Brand Development & Design
It all begins with a strong brand. This is central to my thinking and design methods. To achieve this I dig deep to understand my clients values, their objectives, and what makes them unique. With a strong understanding, a strong brand identity will form. From there I have all the services to grow your brand and take it to wherever you would like it to go.
Current styles come and go, for a brand identity to truly work it needs to go beyond the aesthetic. I work closely with my clients to understand where they want to be, not just next year, but in five or even ten years time. This determines my design approach, building a strong foundation to help tell your story and communicate your value through studied design.
Good branding enhances the value of your company and makes getting new customers easier. In addition, your brand expresses people’s understanding of your customer service, reputation, publicity, and logo.
A great logo is the basis for building a great brand. Furthermore, it allows people to instantly recognise your business.
Defining brand values
The success of your brand will rely on well-defined values from the very start. Through discussion, I can help my clients define theirs, all the while developing a thorough understanding of their business and their objectives. These core values will be the foundations to help develop your brand. Once established, visual research will be conducted to find a graphic style that will appeal to your audience. This research along with the brand values will direct the direction for the design of your new identity.
Developing your brand
I pride myself on developing brand identities that reveal the values my clients bring to their market. I aim to create brands that are unique and individual amongst various sectors, developing strong consistent visual languages that connect and engages. My approach is to create flexible identities that are assured to work consistently across all print and also digital media.
Applying the brand identity
This is where I bring your new brand to life. I have the services to roll out the brand across various digital and non-digital platforms to ensure the brand has a consistent look and feel across print materials and also digital media. At this stage of the process, I have a clearly defined brand identity which helps determine the brand tone. Once your new designs are signed off I can source print quotes for your approval, and also liaise with printers to produce the final printed materials.