So what can you expect to pay for graphic design services?
Usually, the first question is
“can you do……?”
Then always followed by
“how much will that cost?”
The answer…. How long is a piece of string?
So what can you expect to pay for graphic design services? Seriously that’s the answer….
You could pay as little as $5 for a logo, or $20000+. There are sites out there that will offer design services to create a logo for you for as little as $5. But would you really want a logo designed for so little? Your logo is your spokesperson for your company, it works very hard for you! If you go to a discount store, you get cheap, but not the best quality.
Now you could go to a high-end design studio, you will get, to quote Will Smith in Men in Black, The best of the best of the best! But you could pay $20000 and up.
Now there is a very happy medium, a freelance graphic designers design services, as we have lower overheads we can keep our cost down. So yes we can charge lower rates, but you still get top quality. Plus a one on one service. But even freelancers have varying graphic design cost scales. From the low end, just qualified and starting out, to the designer who has spent thousands of hours crafting their skills and thousands of dollars in equipment. (That would be me!)
Designers like myself, will either charge by the hour, for highly skilled Photoshop and Illustrator work. Or set prices for things like typesetting, web management or logos. The reason behind this is the skill as I have mentioned and time.
For several reasons, professional freelance graphic designers do not like to publish their rates in public. The concerns are that such discussions may be misunderstood as price-fixing, which opens up a huge can of legal worms. Then there are designers who are concerned that competitors will see their rates and undercut them, or that clients will be scared off by an hourly billable twice as high as a competing designer (who might take ten times longer to do the same work). But in the end, the simple fact is that every project is different, which means that pricing will always differ even set prices are open to adjustment depending on the client’s needs and wishes – as it should.
Basically, you get what you pay for, you pay peanuts, you get…….?
What have you paid, was it as you expected, and most importantly, did you get best?