It all begins with a strong brand. This is central to my thinking & design methods. To achieve this I dig deep to understand my client’s values, their objectives, & what makes them unique. With a strong understanding, a strong brand identity will form. From there I have all the services to grow your brand & take it to wherever you would like it to go.
Current styles come & go, for a brand identity to truly work it needs to go beyond the aesthetic. I work closely with my clients to understand where they want to be, not just next year, but in five or even ten years’ time. This determines my design approach, building a strong foundation to help tell your story & communicate your value through studied design.
Good branding enhances the value of your company & makes getting new customers easier. In addition, your brand expresses people’s understanding of your customer service, reputation, publicity, & logo.
The success of your brand will rely on well-defined values from the very start. Through discussion, I can help my clients define theirs, all the while developing a thorough understanding of their business & their objectives. These core values will be the foundations to help develop your brand. Once established, visual research will be conducted to find a graphic style that will appeal to your audience. This research along with the brand values will direct the direction for the design of your new identity.
I pride myself on developing brand identities that reveal the values my clients bring to their market. I aim to create brands that are unique & individual amongst various sectors, developing strong consistent visual languages that connect & engages. My approach is to create flexible identities that are assured to work consistently across all print & also digital media.
This is where I bring your new brand to life. I have the services to roll out the brand across various digital & non-digital platforms to ensure the brand has a consistent look & feel across print materials & also digital media. At this stage of the process, I have a clearly defined brand identity which helps determine the brand tone. Once your new designs are signed off I can source print quotes for your approval, & also liaise with printers to produce the final printed materials.
Inspired by my work? I would be delighted to help you create your ideas!
